Professionals discuss the significance of these factors in the personal care industry.
More and more shoppers are exploring alternatives to traditional malls and stores. Rather than making the trek to the store, many people today prefer to just click and buy their favourite body lotion, lipstick, or soap on websites like Amazon.com, Target.com, or Sephora.com. Despite the widespread use of online shopping in the US, Mintel reports that 53% of consumers are wary of the security of their online purchases.
Almost eight out of ten consumers (78%) are worried about the freshness of things they buy online, so it’s not just product safety that’s a problem.
To maintain its freshness, efficacy, and cleanliness, a personal care product relies heavily on preservatives.
According to senior e-commerce researcher at Mintel Matt Lindner, “Americans are exercising caution when shopping online because they believe that purchasing in store is the most trustworthy way to determine the safety, quality, or freshness of the items they buy.” Although there are many advantages to shopping online, online stores still can’t compare to browsing for products in a physical store. Therefore, stores must go above and above in providing further details about products and addressing customers’ concerns. By doing this, customers will be more likely to put an item in their virtual shopping cart and make a purchase.
The American Chemistry Council (ACC) revealed that the volume of the US specialty chemicals industry increased 0.9% in April, following increases of 0.5% in March and 0.3% in February (all of which had previously been revised upward). Many industries and final goods, such as food and medicine, rely on specialty chemicals like preservatives because of the specific performance or function these chemicals provide.
Today’s leading industry leaders took the time to talk to Happi about what’s new and exciting in their field.
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